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Packaging & Brand Identity for Health Drink Product
PROJECT OUTPUTS
Logo design, packaging design, 3D pack renders, campaign master images, illustrations, sales decks, marketing campaign, launch website
THE BRIEF:
The design brief requested; logo design, bottle & pack designs, key imagery/patterns, collateral and a website for COL+ Colostrum. COL+ is a SCIENCE-LED, NATURAL DAIRY PRODUCT, sold in a ready-to-drink form. Marketed in Singapore and China, it needed to appeal to the local Asian markets and ex-pats living in the region.
THE SOLUTION:
Avoiding the dairy clichés of cows and ‘rolling meadows’, this sophisticated pack design is clean and contemporary, playing to scientific cues. The logo’s gem-like droplet simultaneously communicates liquid colostrum, flavour infusion and the precious contents within. The DROPLET SHAPE is the brand’s DNA – providing a visual link and graphic synergy for all communications. The tagline NATURE’S GIFT summarises the purpose of this dynamic health drink.
ILLUSTRATIONS:
Bursting with colour and energy, the plant, bird and butterfly forms are created using droplet shapes. This fuses together to create a zenful collection of images, VIBRANTLY ORGANIC, yet SYMMETRICAL AND PRECISE. Proudly a product of New Zealand, native birds and plants are included to subtly reinforce the LAND OF ORIGIN.
