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Branding & Website for Leading UK Recruitment Consultancy
PROJECT OUTPUTS
Brand Strategy, Logo and Brand Identity, Responsive Website with CMS and job application function, AdWords Campaign Microsite, Marketing Collateral, Stationery, Industry Whitepaper and more...
OVERVIEW
FireBelly and Global Accounting Network have been working together since 2017. Initially it was a brand & website project bundled in one, but as time progressed and other projects or initiatives were started, the relationship became an ongoing creative service and delivered on a regular basis.
KEY CHALLENGES
Global Accounting Network has a number of challenges stemming from two key areas. Like all recruiters, they need to find talented people to fill bespoke roles, so appealing to both candidates and clients is key to all and any marketing communication. A recent concern is around diversity in the workplace. Global’s clients are observing the benefits of having a blended workforce; men, women, different races and languages, different sexual orientations etc... and most importantly not discriminating during the recruitment process.
THE CREATIVE SOLUTION
FireBelly created a colourful and vibrant brand identity that could evolve or be adjusted to visualise different workplace or recruitment stories. We wanted to demonstrate that everyday objects could act as metaphors for teams, people, diversity, new perspectives, humour and more... The brand ‘patterns’ give the brand identity its own diverse image, leveraging an including various objects and ideas. The message; we understand that being different or diverse can be your biggest advantage.
RESULTS TO DATE
• The rebrand, website and general identity refresh helped give the team at Global an injection of energy and pride
• New offices have been opened in Atlanta
• Staff has tripled from 10 to 30+
• Resilience through recent market volatility (ie COVID)
• Improved candidate retention
• Improved client relationships
