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Beautiful Identity for Female Adventure Brand
PROJECT OUTPUTS
Brand Identity, Logo & Colour Guidelines, Brand Narrative and Values
LINK
EVERY BADASS FEMALE TRAVELLER STARTED SOMEWHERE.
LEOA's vision is to create an environment where any woman has the confidence to create her own stories, embark on her travels, and live her own experiences – in a genuine independence that inspires ongoing freedom.
FireBelly created a colour scheme inspired by a sunset/sunrise—a warm but soft palette using pinks, purples, oranges and warm neutral tones. The logo, housed in a circle represents the rising sun ~ the start of a new adventure.
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