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Robinsons Suite Design at Wimbledon AEC
PROJECT OUTPUTS
Interior Experiential Concept, 3D Concept Models, Design Details & Styling, Project Management
BRING THE OUTSIDE INSIDE
FireBelly was commissioned by Endeavor (formally IMG) to create an experiential concept for the Robinsons corporate suite at Wimbledon's All England Club.
Robinsons lead product was Refreshed, a fruit drink with focus on all natural cues to be launched in late 2017. The over-arching idea that FireBelly cracked was to bring the outside in, making the inside feel green and organic at every turn. We developed highly finished 3D models to help the client visualise the space and commit to the idea. These had to take into consideration: Full wall murals, display cabinets, seating, plants & pots, shelving units, PR photo wall and general styling throughout.
Client feedback from Robinsons Brand Manager, “We have had great feedback on the Suite this year from everyone and multiple comments that the Suite looks the best it has ever done! Everybody is very happy so thanks to FireBelly for all of your support on the execution.”
