In the world of websites, the ‘user journey’ is a hot topic. And so it should be. What path do you want your audience to take? When creating user journeys for recruitment brands – this challenge is double-headed. We need to appeal to both candidates (in search of their dream role) and clients (who are in the mood to grow their team).
A savvy digital strategy and design-led approach will solve this problem and provide results that stand the test of time. UX and UI need to combine to deliver something highly functional and beautifully designed.
At Firebelly, we’ve worked with multiple recruitment consultancies and have put together this checklist to get you started on the right path:
Candidate-Focused UX Requirements
Job Search Functionality – search tools with filters for job type, location, salary range, industry, and required experience. Make it as easy as possible!
Streamlined and Intuitive Application Process – candidates can apply quickly with options to upload CVs and cover letters directly from cloud storage, social media profiles or from their personal computer.
Mobile-responsive Design is essential to ensure accessibility and ease of use on smaller screens given the high u
se of mobile devices for job searching.
Clear Navigation – so candidates can easily find information about job roles, job types, location and learn about company culture.
Personalised Experience – candidates benefit from job recommendations based on their profile and search history, enhancing engagement and relevance. This may require a ‘registration’ feature but will capture key data to help refine the most relevant roles.
Candidate Stories or testimonials help to show how previous candidates have felt respected and valued.
Employer-Focused UX Considerations
Clear Navigation and Visual Cues – Create distinct visual pathways on your homepage for clients (vs candidates) using different colors, images, or sections to guide each audience. Also, organize your menu with clear labels for client services, making it easy for potential clients to find relevant information.
Mobile Responsiveness – Ensure your website is fully optimized for mobile devices, as many potential clients may browse on smartphones or tablets
Dedicated Client Section with a specific area of your website tailored to clients, showcasing your services, process, and value proposition.
Develop Focussed Content and landing pages that addresses common challenges faced by employers, such as hiring advice, industry trends, and insights into candidate expectations. This could be a blog or insights section. You could create tailored landing pages for different industries or types of recruitment services you offer.
Show me the Evidence! – feature success stories and client testimonials prominently to build credibility and demonstrate your agency's effectiveness. Also, highlight any industry awards, certifications, or partnerships that demonstrate your expertise and credibility
Clear Calls-to-Action – Include prominent and relevant CTAs to guide them towards desired actions like requesting a consultation or viewing your services. Do clients want to simply call you, complete a form, or send a direct email?
Mug Shots are Good – include a "Meet the Team" section with bios and images of your consultants to foster trust and visual representation. Link directly to Linkedin profiles for further connection.
A Clear Process in Key - Clearly outline your recruitment process and what clients can expect when working with your agency.
In summary, there’s a lot to consider. Planning is the most important task when starting a website project, please don’t jump straight into design. By implementing these strategies and building content wireframes (online or offline), you can create a more distinct and engaging journey for potential candidates and clients on your recruitment agency website. It will ultimately be a better brand experience for all.
If you would like an informal chat get in touch.
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