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THOMAS THOR AND THOR EXECUTIVE
CASE STUDY FOR DUAL-COMPANY RE-BRAND
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Thomas Thor and Thor Executive provides recruitment, leadership search, and workforce consulting services to the global nuclear industry, renewable energy sector and sustainable infrastructure projects.
Founded in 2009, Thomas Thor has supported a wide range of organisations across the nuclear ecosystem to find the professionals they need to succeed.
Sister brand, Thor Executive (previously Key Source Global) specialises in leadership roles for board level and C suite positions.
“The team at Firebelly is smart, agile and a pleasure to work with; combining big agency experience with an entrepreneurial, 'can-do' attitude that makes a refreshing change. I'm yet to see the full breadth of their skills but the team has always delivered to date.. so I'm looking forward to our next project together.”
LISA COLLIN – BRAND COMMUNICATION CONSULTANT
PROJECT LEAD FOR THOMAS THOR
COMPREHENSIVE REBRAND AND WEBSITE
FireBelly took a robust approach, delivering a new brand strategy, designing a contemporary set of logos, and creating a cohesive brand identity and design system for both Thomas Thor and Thor Executive. The project included the production of a brand film and animation, a cutting-edge website design, as well as printed collateral and detailed business documentation and guidelines.
Cohesion between both brands, all departments and people.
International alignment though values and positioning.
Revitalised company mission and vision.
Sparkling new website that presents both brands seamlessly.
Vibrant brand identity across print, digital and video.
Design system that can be delivered with consistency.
This modernisation reflects Thomas Thor's commitment to a sustainable future and their pivotal role in the nuclear industry. They continue to be a leader in their field, with a brand that truly represents a commitment to people and technology.
To discuss your project, contact us here
THE CHALLENGE AT HAND
At the beginning of the project, it was immediately clear that Thomas Thor Associates and Key Source Global were not aligned. We saw cultural confusion between teams based in Europe and those in North America. For some it was a resistance to change, for others change couldn't come fast enough. While the brief was to redesign the brand(s), our challenge was to win the hearts and minds of the entire team.
A DESIGN-LED AND STRATEGIC SOLUTION
FireBelly took the leadership team on a strategic journey, opening up debate on company positioning, the value proposition and key company messages. During these workshops we introduced highly visual design concepts to demonstrate how the ambition of the strategy can inspire a design system. While this approach remained primarily conceptual, it provided the key stakeholders excitement and inspiration about how the brand could evolve.
The brand identity for Thomas Thor experienced a complete rebrand with revitalised logo and colour palette, and Key Source Global underwent a renaming process that lifted it to align with Thomas Thor, whilst retaining a sense of autonomy. The end result for both brands was a huge success with staff and clients. It demonstrated two companies that represent:
The power of people and innovation
Credibility and excellence
Future proofing the energy sector
Transformation is possible
Imagery, photography and patterns played a significant role in shaping the brand identities. Both brands followed a similar design system, however by swapping out colours, image styles and graphic elements we were able to create two distinct brands that act wonderfully as brother and sister.
View the Thomas Thor website here.
Watch the brand manifesto video that Firebelly created here.
VARIOUS OUTPUTS COMPLETED FOR GLOBAL ACCOUNTING NETWORK
Brand Strategy
Team Workshops
Logo Design
Brand Identity Design
Website Design
Brand Video
Guidelines
Marketing Collateral
Stationery Design
Our reputation as a genuine and thoughtful, strategic creative partner makes for collaborative design solutions that resonate with all key stakeholders. I guess we’re less ‘agency’, more so an ‘in-house creative team’ that wants you to make constructive and creative choices for your business.
Give your brand a lift!
Thomas Thor Logo Animation (then/now)
Thomas Executive Logo Animation (then/now)